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Apr 25, 2024
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2022-2023 College Catalog [***ATTENTION: THIS IS AN ARCHIVED CATALOG***]
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BUS 207 - Principles of Marketing
Credits: 3
Lab/Lecture: Three lecture.
Environment of marketing including, analysis of various marketing activities and discussion of the economic, psychological, and sociological factors which influence marketing activities.
Course Outcomes:
Students will be able to:
- problem solving techniques;
- instruction interpretation;
- understanding of marketing vocabulary;
- define marketing and explain the importance of it;
- describe the marketing planning process and the importance of a formed strategy in marketing;
- describe the 4 P’s of marketing and how each is important to environmental success in global marketing efforts which allow business to be successful;
- describe the impact which buyer behavior has had on business growth and development;
- explain the process of consumer behavior with the consumer purchasing patterns;
- define the appraisal process used in marketing audits.
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